Da Vinci Community
Da Vinci Community
Da Vinci Community
User Journey Design
User Journey Design
2023
2023
• Overview
• Overview
This project aimed to envision what the autonomous vehicle ecosystem experience could look like in 2050. It underscores the need for a design philosophy that embraces a future of shared, autonomous mobility—one that prioritizes human-centered experiences aligned with evolving urban lifestyles.
• Why it matters
• Why it matters
Technological Evolution
The automobile is shifting from a mechanical machine to an electric, intelligent, and connected mobility system.
Technological Evolution
The automobile is shifting from a mechanical machine to an electric, intelligent, and connected mobility system.
The Role of Autonomy
Mobility now shapes how we live, work, and learn. It’s becoming an integrated part of daily life and infrastructure
The Role of Autonomy
Mobility now shapes how we live, work, and learn. It’s becoming an integrated part of daily life and infrastructure
The 15-Minute City
Urban planning is moving from distance-based to time-based thinking. Cities like Los Angles and Beijing face challenges as resource centralization deepens inequality.
The 15-Minute City
Urban planning is moving from distance-based to time-based thinking. Cities like Los Angles and Beijing face challenges as resource centralization deepens inequality.
Societal Impact
This mobility revolution holds the power to reshape not just transportation, but the structure of society, bridging gaps in access, decentralizi。ng opportunity, and redefining how communities connect and grow
Societal Impact
This mobility revolution holds the power to reshape not just transportation, but the structure of society, bridging gaps in access, decentralizi。ng opportunity, and redefining how communities connect and grow
A New Design Philosophy
We need human-centered mobility systems—shared, autonomous, and accessible—designed for modern urban lifestyles.
A New Design Philosophy
We need human-centered mobility systems—shared, autonomous, and accessible—designed for modern urban lifestyles.
• Goals
• Goals
Creating a universally accessible community with responsive infrastructure that defines a new human ecology to achieve human-centered mobility experience in the context of emerging living and moving lifestyles.
Creating a universally accessible community with responsive infrastructure that defines a new human ecology to achieve human-centered mobility experience in the context of emerging living and moving lifestyles.
• Design Brief
• Design Brief
Reimagine Public Space
We replace concrete with greenery, and find a way that encourage the people’s participations of outdoor recreations
Rebuild Human Interaction
We encourage people to have real human interaction in nature rather than virtual social interaction on a screen
Redefine Mobility Experience
We design innovative and seamless charging and socializing experiences by connecting people and nature
Redirect City Traffic
We serve as a complement to urban infrastructure, improve transportation inequity where residents are experiencing uneven distribution of transportation resources as a result of urban centrality
Reimagine Public Space
We replace concrete with greenery, and find a way that encourage the people’s participations of outdoor recreations
Rebuild Human Interaction
We encourage people to have real human interaction in nature rather than virtual social interaction on a screen
Redefine Mobility Experience
We design innovative and seamless charging and socializing experiences by connecting people and nature
Redirect City Traffic
We serve as a complement to urban infrastructure, improve transportation inequity where residents are experiencing uneven distribution of transportation resources as a result of urban centrality
• User Journey
• User Journey
The experience was delivered through a rendered storyboard illustrating the user journey of a predefined persona. The narrative and renderings showcased the vehicle design that offers personalized space for passengers while promoting communal interactions through integration with architecture inside the community hub.
This visual story follows a young professional's exploration of Beijing, whose job and home used to keep her away from city fun. The new ride service enables her to dive into city life, zip to our community hub, and make new friends. As the day turns to night, they hang out in a shared space, where their vehicles are charging, and make memories together.
The experience was delivered through a rendered storyboard illustrating the user journey of a predefined persona. The narrative and renderings showcased the vehicle design that offers personalized space for passengers while promoting communal interactions through integration with architecture inside the community hub.
This visual story follows a young professional's exploration of Beijing, whose job and home used to keep her away from city fun. The new ride service enables her to dive into city life, zip to our community hub, and make new friends. As the day turns to night, they hang out in a shared space, where their vehicles are charging, and make memories together.
• Reflection
• Reflection
This project helped me understand how mobility design can support both individual well-being and community connection. I learned to integrate assistive technologies, design for accessibility, and connect physical infrastructure with digital experiences. It was meaningful because it allowed me to explore how future mobility can create inclusive, sustainable environments that respond to both people and nature.
This project helped me understand how mobility design can support both individual well-being and community connection. I learned to integrate assistive technologies, design for accessibility, and connect physical infrastructure with digital experiences. It was meaningful because it allowed me to explore how future mobility can create inclusive, sustainable environments that respond to both people and nature.